How Social Media Became a Game of Infinite Engagement

Uncover the hidden mechanics behind platforms like TikTok and Instagram, designed to keep you hooked, triggering dopamine and exploiting your time for their profit.

Have you ever felt like your favorite social media platforms are trying a little too hard to keep you around? That the rush of refreshing your feed feels eerily similar to pulling a lever and waiting for a big win? What if I told you that this is no coincidence and social media has been secretly fine-tuned to keep you addicted?

Let’s dive into how social media giants use tactics that keep your attention hooked, why these platforms make you feel like there’s always something more just around the corner, and how you can break free from this manipulative cycle.