What If the Age of Personal Brands Is Over?

Lessons from 16 Months as a Creator with 100K Followers: Redefining Influence, Authenticity, and Lasting Impact

After 16 months as a creator, building a following of nearly 100,000 across social media, I’ve realized that the traditional "personal brand" is losing its spark. Imagine: instead of chasing metrics, creators built something deeper with life-changing ideas, a vision, a movement. We’re at a tipping point. The personal brand, once a symbol of freedom, has become hollow for many. But here’s the twist: this change opens a new path to real impact and a more fulfilling creative journey. This isn’t just about a “brand”, it’s about crafting your life’s work, one that resonates on a meaningful level. Let’s dive into how creators can redefine influence, focusing on genuine connection and purpose.